Shape the visual direction
Choose references for specific reasons: a mood, a composition, a lighting treatment or a typographic approach. Explain how the direction serves the project and its audience.
Explain the reference
Identify the specific lighting, composition, color, or pacing that interests you. A few annotated references work better than a folder with no context.
Connect the choices
Choose a direction that supports the subject and audience. Consistency comes from a small set of deliberate decisions.
Agree before production
Confirm the brief with the people making and approving the work. Record any changes that affect budget or timing.
Published
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