Plan your video deliverables
Agree on where the video will appear before production. The intended platforms affect aspect ratios, duration, resolution, captions, audio and the number of versions needed.
Match the platform
A full film, a vertical social cut, and a short teaser are separate deliverables. Confirm each version in the scope.
Make sound and text usable
Plan clear audio, captions, readable titles, and enough screen time for the message. Provide names and spelling before final delivery.
Keep a master
Agree on a high-quality master and the smaller web versions needed for viewing. Keep originals backed up separately from public previews.
Published
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